Digital Marketing Strategies

It’s easy to confuse your digital strategy with your digital marketing campaigns, but here’s how to distinguish between the two.

We can help setup the following:

  • Earned media, user-made video. 
  • Owned media, Twitter stories
  • Paid media, YouTube Preroll ads
  • Owned media, Instagram tags
  • Owned media, Travel blog
  • Paid media, LinkedIn Sponsored content
  • Owned media, Lifestyle news

Earned media:
Includes publicity gained through word-of-mouth, buzz, reviews, news coverage, comments, feedback, likes, mentions, shares, and various promotional efforts other than paid media advertising or owned media branding. Reputation is the biggest asset of any brand.

  • Twitter
  • Instagram
  • Blogs
  • News

It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy — it’s a tactic that sits alongside other campaigns to support a larger marketing strategy.

Now that we’ve gotten to grips with the basics of digital strategy and digital marketing campaigns, let’s dig into how to build your strategy. Please send us your enquiry.

What is an SEO Strategy?

A Search Engine Optimisation (SEO) strategy, (also called “SEO approach” or “search engine optimization strategy”) is the process of planning, outlining and implementing steps designed to improve search engine rankings. We can help you step by step to ensure good practice.

We will also supply you with a complete technical Search Engine Optimisation (SEO) audit. This audit will be your stepping-stone to an advanced technical SEO, on page SEO and offsite SEO implementations

We are capable of providing the following services:

  • Google Local Setup
  • Technical SEO Setup
  • Onsite SEO
  • Offsite SEO
  • Keyword Research
  • Technical SEO Audit


We contacted Global Travel Alliance SA to restructure and improve our Facebook advertising campaigns. Working with Global Travel Alliance SA has been great. The response to requests is driven to achieve our marketing goals and objectives.